Shine Your Unique Light

Intuitive, strategic branding Journeys for extraordinary people

Nailing your brand strategy is the smartest way to be seen by your dream clients!

 

Stand out CONFIDENTLY as your Magical self to be SEEN

& create instant connection with the people looking to find you and your business.

Do You  want to wave your creative freak flag, but worry no one will take you seriously?

Can you picture your dream brand, but keep missing the mark with your efforts and you’re not sure how.

Now if you’re ready to finally step into your authentic, aligned power, you’re in the right place.

It’s Time You’re done trying to pull all the pieces together yourself – you want to filter out tire kickers,  focus on your superpowers and show up as the brilliant visionary you are!

Female business owner head in hands needing branding help

Does this Sound Familiar?

You have a high quality product or service, but you cringe when someone asks to see your website or business card.

You have a logo which seemed ok in the beginning, but doesn’t align with the professional you are now.

You keep getting clients who don’t value your work or customers who haggle and who waste your time.

Yes, that’s about right…

Laughing confident business woman at laptop enjoying successful branding

And Now…

You’ve been in business a few years, long enough to know that the brand pieces you currently use may have served you this far, but don’t reflect the professional you are.

You’re ready to commit to the next level: A developed, polished brand that pulls everything you value together, that connects on an emotional level with both you and your clients, and that you are thrilled to represent you.

Before I tell you about my professional & confidence boosting brand journey packages, let’s see if they are right for you:

 

  • You have a wild side, that you are fed up of hiding. You are ready to be real and connect with your people.
  • Your business is growing and you want a polished cohesive look that doesn’t gloss out all the raw talent and quirks that make you and your business unique.
  • You are ready to invest in yourself, to show up authentically, courageously and speak your truth through your brand.
  • You want a polished brand that demonstrates your quality, but zero corporate blandness.

From Heavy…

You feel scattered, inconsistent and stuck with your visuals. You had this brilliant vision but you can’t seem to create or communicate it properly. You shrink when someone wants to see your website or feed or business card. You are getting frustrated and disillusioned, feeling there is some invisible barrier between you and success.

To Light!

You want to feel confident, professional and really seen for the interesting, creative business leader you are. You want to attract your version of success and increase revenue. You want a brand you can not only know is in tune with your audience, but that you feel great to stand behind.

It’s your time to Shine!

You can have a brand that speaks to your brand values and personality AND connects with your audience. A strategy plan to show up consistently, professionally, and with personality.

It’s time to let go of the shame and stress of a low budget, generic logo and brand and step into the next level of success for your business.

Are you?:

 

  • Attracting clients that suck your soul out.
  • Fed of dealing with cynics.
  • tire kickers
  • Struggling with committing to a niche.
  • Done with feeling fake, or losing sight of why you started.
  • Aware that being generic makes you invisible and ready to be bold.
  • Attracting no clients.

Aligned branding with me will:

 

  • Attract clients that bring you joy, that you jump out of bed excited to serve.
  • Make instant connection, and show your clients they are in the right place before they read a word.
  • Help you stand out from the crowd.
  • Increase your confidence, and belief in yourself which shines out to your clients, and make you irresistible to your people.
  • Help you build a community of clients who feel like they have come home.

As creative person, your entrepreneurial experience could go a few ways

Stressful, overwhelmed, feeling like an imposter, ready to quit.

Winging it with some parts working and ignoring the gaps

Showing up confidently, consistently and strategically.

You get to choose

Rebecca Hill brand designer for female entrepreneurs with spirit

It’s ok!

You don’t have to do this alone.

I make it my job to find out what makes you and your business tick, and walk you through creating a brand that is meaningful and effective.

One that you are excited to plaster across everything around you.

How can I help?

I take the stress away with my creative process.

The Brand Strategy Journey

 

Together we get to the heart of your business, establish at where you are and where you want to be. I guide you step by step through the key areas to get crystal clear on your brand messaging BEFORE we create branded solutions.

This way you don’t have to wonder if your logo is ‘right’. You will have the strategy created to evaluate each design against, and elevate any decision making beyond random personal preferences.

But what makes it intuitive?

To understand what will work, I learn more about your business, more about you, I research your peers, I look at your visual references, but most of all:

I listen to you.

Through this research and years of experience of designing for clients, I pick up on any gaps or misalignment between what you say you want, what your vision is, and what your audience expects.

Feelings Matter.

I pay attention to the crucial but less tangible aspects such as the key feeling of the brand voice, knowing that people buy emotionally first.

Going with the Flow.

I draw on the research, my design training and experience, and combine it with my creative intuition to design what will align with you, your goals, your brand values, and importantly your audience.

Grounded Strategy + Intuition

“My IG following has almost doubled since the branding and of course, my clients love the new professional signage and my Instagram in particular looks so much more cohesive, etc.”

“I also love being able to talk about my brand and tie it to the things I love. I love how you got inside my head and were able to pull that all out without me even knowing myself as to why it all made sense!”

Donna McDonald-Landry

Owner , Timeless and Twist Fashion Boutique

Your Tranformational Journey

SMART BRANDING

Strategic brand questionnaires that get to what really matter. Your why and brand values. Clarifying your audience.

NOT 'JUST A LOGO'

Stylescapes, mood boards, font and palette curation, mockups etc. Canva brand file, logo folder packed with different formats for your marketing needs.

TEAMWORK

3 rounds of revisions, One on one Zoom Strategy session, email support.

Before:

“Before I worked with Glowbug Design I felt apprehensive because although I recognize nice branding when I see it, I didn’t know how to get across what I wanted in my branding.”

“It was overwhelming and frustrating, but also wearisome because there are so many options out there.”

 

 

After:

“I felt she totally had heard and sensed what my business represents and who I am.”

“She hit the nail on the head with the first concept. Even my husband said so! As soon as I saw it, I felt it right in my stomach!”

“The new design is just so beautiful!”

“Rebecca listened to my concerns and helped me establish myself more confidently in my business marketing.”

Gina - Glowbug Design Review

Regina Vereker
Cobwebmoon Crystal Gift Shop

Before:

“In my original branding, the only thing I knew for sure I wanted was the owl logo due to the family significance but had no idea on how to incorporate that into a “fashion” appropriate design.”

“I had gone through two different designs (*with other designers) without really feeling that I knew how to express what I was looking for, or to have the designer understand what I was trying to convey with my brand.”

After:

“Rebecca’s first draft drew a deeply emotional response as for the first time, I felt like someone had been able to get inside my head and truly convey my “why” and the spirit of the brand.”

“It truly brought me to tears as I finally felt that someone heard what I was trying to say but didn’t know how to.”

 

Donna - Glowbug Design Review

Donna McDonald-Landry
Timeless & Twist Fashion Boutique

WHEN YOU INVEST IN A BRAND STRATEGY JOURNEY YOU GET

Brand strategy brain

IN DEPTH BRAND QUESTIONNAIRES

To understand your brand and your goals and your audience, I need to ask the right questions. This requires a little time on your part, but is vital for the best possible outcome for your brand.

Brand strategy Zoom call

A ONE ON ONE STRATEGY SESSION

We go through your questionnaire responses and decide what the key outcomes for you are. I go over my process and we work out any contradictions in your messaging. You get to explain your vision more and ask any questions. We agree on a plan to move forward.

brand style guides

STYLESCAPE CREATION

As I gather the research and visual references, I build a visual playground for your brand. It’s a document where I carefully align and refine the different areas of your brand voice including colour palette, fonts, photographic style, patterns & textures, and mockups related to your business. I design the logo to align with this custom space.

Brand palette and typography

TYPOGRAPHY & PALETTE

I carefully select fonts to align with your strategic voice and create consistency across your brand. I take care to ensure they are legible and note where you can obtain licenses, and any free alternatives. We decide whether is it smart to keep your existing palette (if it works with your audience and you have built up existing brand recognition with it) or if it needs adjusting and aligning to your new goals.

Logo Approval Checkmark

APPROVALS

Often the design is very close to the mark and only needs minor revisions. On any occasion our visions are not aligned on the first draft, it’s no problem! We talk through what works and what doesn’t, and I prepare a new draft. I include a number of rounds of revision to allow this to be a collaborative development. I take the time to explain how my choices tie back to the strategy so we stay audience focused with any revisions.

source photos for portrait drawing artist in Canada

FINAL FILES

So what do you actually get? So on top of all the brand clarity along the way, you receive a brand guide to refer to, a folder crammed with professional logo files for print, web, darks, lights, one colour, horizontal, vertical, and any brand elements. You also get a Canva template with your logo elements and palette uploaded to in SVG format. (This is a client favourite!) Plus additional brand assets – see packages for details.

I’m Rebecca!

Artist, Designer, brand consultant and tea drinker.

My favourite thing is finding joy and beauty in the small things around us.

With a Graphic Design degree and twenty years working as a graphic artist and web designer, serving hundreds of clients a had a growing feeling of not fulfilling my real potential.

I thought I had to be some one else, someone very traditional and professional to be a respected entrepreneur. I learned the hard way that masking all the interesting parts of you and playing a role not only erodes your soul, it renders you invisible. I needed a new, more creative adventure that reflected my personal growth journey.

This journey took courage to explore my identity as an artist, listen to my intuition, to move away from the comfort zone, and what I found was the OPPOSITE of my fears. Being my authentic quirky self and leaning into creating joyfully drew far more abundance that trying to be ‘professional’.

I niched my business to branding and let my magical nature loving feminine infuse through my designs. My mission is to serve my clients with an experience that leaves them with a beautiful aligned holistic brand voice so they can take back their power.

To allow my clients to SHINE!

Rebecca Hill - portrait artist and Brand Expert at Glowbug Design

I’m here to guide you through and find your

Brand Voice Clarity

 

It starts with cutting through the superficial fluff and figuring out what really matters to you and your audience. If some of the questions freak you out because you don’t know the answers, I am here to coach you through it.

Not Just A Logo!

I was expecting a business name and logo. Instead I was presented with a full brand workbook with so many amazing ideas for my target customer, brand messages and an overall feel that helped me see the potential in myself and the possibilities for my new business.”

“Rebecca has been an incredible resource. She was so amazing to deal with and was truly as excited about the total package that we were putting together as I was.”

“Our zoom meetings to go over the brand project were always some thing I looked forward to. It was like having coffee with an incredibly talented friend who cared about me and my business.”

Julie Mont

Owner , Julie Mont virtual Assistant Services

Option 1: 3 Payments

Each Design Package has a 3 payment plan spread over the duration of the project. Paying by package means you know exactly how much the project will cost – no surprises!

Option 2: Pay in full to save

For those who prefer to pay in full.

Glowbug Design brand element - leafy branch

For a free 15 minute consultation (phone, skype or messaging) to chat about your project.

or reach me through social media:

 These brand journey packages are right for you if:

 

  • You have been trying for ages to pull that beautiful dream brand in your head, but are getting frustrated that it just doesn’t come together the way you can see it.
  • You are fed up of attracting clients that don’t share your values.
  • You are are a purpose driven entrepreneur who is tired of feeling awkward about your branding, and feel disconnected from your current logo, however pretty it is.

“Wowwww, this package looks great!!!”
“The last page, I audibly shouted!! It reminds me of a tarot card, I love it! Everything about it is bang on, love the custom pattern and border, and the colour gradient you used across the logo and text.
I have to say, I really like your process and this whole design process has been really great.
Now I want my logo on everything!!”

Jenna Harvie

Artist & Writer

“Rebecca’s first brand draft drew a deeply emotional response as for the first time, I felt like someone had been able to get inside my head and truly convey my “why” and the spirit of the brand. It truly brought me to tears as I finally felt that someone heard what I was trying to say but didn’t know how to.”

Donna McDonald-Landry

Owner, Timeless & Twist Fashion Boutique

By the end of our time together, you will:

 

  • Nailed your brand vision, instead of spending another year experimenting, hoping your vision will magically click on its own.
  • A brand that you not only love the look of, but that speaks to you on a deeper level, instead of feeling like a fake gloss to put on to convince people you are good enough.
  • A full set of brand elements that work together, with all the technical files you need, but also quick references, so you can feel polished and confident no matter how you communicate with your clients, removes anxiety and lets you focus on your superpowers, and serving your dream people.
  • A wide range of logo file formats to use across all your print and digital media, BONUS plus a quick start folder with a skimreaders guide, ideal for busy entrepreneurs who don’t want to dig through confusing folders to find their most used files.
  • A brand that you love enough to plaster everywhere because it brings you joy – no more cringing and feeling like an imposter with every post, or feel awkward about sending people to your website.
  • Guidance through the branding process so you no longer have to doubt yourself.

“Glowbug Design created a logo for our stables. It is absolutely perfect. It suits our establishment to a T and we get lots of compliments on it. Rebecca was very easy to work with. We highly recommend her for all your design needs!”

Shannon-Lee McCallum

Owner, Over the Moon Stables

“Our company required a corporate rebrand, along with a complete revamp of our old website. Glowbug Design came in and took us through the whole process with professionalism, creativity, and excellent communication at all times.”

Toby Lynas

Director, PBSA

“We were incredibly pleased with the outcome of the website and also the process that they undertook. The range of designs and options given to us was very impressive!”

Karen Keyes

Operations Manager, PBSA