Shine Your Unique Light
Intuitive, strategic branding for extraordinary entrpreneurs
Creating an authentic brand is the BEST way to reach your dream clients!
How to Choose a smart & unique business name
Grab this free pdf with the steps I take clients through to choose an aligned business name!
Stand out CONFIDENTLY
And create instant connection with your ideal audience.
For a free 30 minute consultation to chat about your project.
Looking to create a logo that feels amazing to promote? A logo is just one piece of the puzzle. I guide you through creating a full brand identity that feels polished and authentic to you so you can show up confidently and grow your business.
My creative process digs deeper to reach the right audience while staying true to your authenticity, allowing your personality and creativity to shine through.
Looking to create a logo that feels amazing to promote? A logo is just one piece of the puzzle. I guide you through creating a full brand identity that feels polished and authentic to you so you can show up confidently and grow your business.
My creative process digs deeper to reach the right audience while staying true to your authenticity, allowing your personality and creativity to shine through.
Does this Sound Familiar?
You have a high-quality product or service, but secretly cringe when someone asks to see your website or business card.
You have a logo which seemed ok in the beginning – but no longer reflects your business today.
You feel your visual elements are scattered, inconsistent, and weak. You have a brilliant vision of how your branding should be – but can’t quite pin it down.
Can you picture your dream brand?
Elusive, intangible, unformed… you can feel it, almost touch it, lurking in the periphery of your mind.
A powerful brand identity that:
- Embodies your core values
- Resonates with your target audience
- Reflects the uniqueness of your business
- Inspires your customers
- Sets you apart
But you keep missing the mark with your efforts and you’re not sure why.
No matter hard you try; you can’t seem to capture the essence you yearn for.
Frustration is clouding your mind.
You’ve been searching around for inspiration, looking at all sorts of branding online for ideas.
But nothing resonates with you. Nothing reflects the uniqueness you crave.
It’s Time …
To stop trying to work this out yourself.
You don’t have to do this alone.
I can help.
I make it my job to find out what makes you and your business tick and then work closely with you to create a brand that is meaningful and effective.
By taking you on a personal brand strategy journey, together we create a brand that speaks to your core values and personality AND connects with your audience.
We develop a strategic plan that ensures you show up consistently and professionally – in your own unique style.
You become the proud owner of a polished, cohesive brand identity that pulls everything you value together. A brand identity that inspires your customers – and sets you apart.
It’s your time to Shine!
Are you Ready?
For a free 30 minute consultation to chat about your project.
or reach me through social media:
“Rebecca’s first brand draft drew a deeply emotional response as for the first time, I felt like someone had been able to get inside my head and truly convey my “why” and the spirit of the brand. It truly brought me to tears as I finally felt that someone heard what I was trying to say but didn’t know how to.”
“The first presentation was beautiful! I felt totally had heard and sensed what my business represents and who I am. She hit the nail on the head with the first concept. Even my husband said so! As soon as I saw it, I felt it right in my stomach!”
The Brand Strategy Journey
Together we get to the heart of your business, establish where you are and where you want to be. I guide you step by step through the key areas to get crystal clear on your brand messaging BEFORE we create branded solutions.
This way you don’t have to wonder if your logo is ‘right’. You will have a strategy to evaluate each design and any decision making beyond random personal preferences.
But what makes it intuitive?
To understand what will work, I learn more about your business, more about you, I research your peers, I look at your visual references, but most of all:
I listen to you.
Through this research and years of experience of designing for clients, I pick up on any gaps or misalignment between what you say you want, what your vision is, and what your audience expects.
Feelings Matter.
I pay attention to the crucial but less tangible aspects such as the key feeling of the brand voice, knowing that people buy emotionally first.
Going with the Flow.
I draw on the research, my design training and experience, and combine it with my creative intuition to design what will align with you, your goals, your brand values, and most importantly, your audience.
Grounded Strategy + Intuition
“Rebecca has become my designer of choice and the person I recommend to all my clients. Her thoughtful, methodical, and creative approach to any project ensures the end product is aligned with the client’s needs.”
“Rebecca walked me through a very in-depth process to clear away the noise and confusion I had. She helped me get a great grasp on what I was really trying to convey to my audience.”
WHEN YOU INVEST IN A BRAND STRATEGY JOURNEY YOU GET
IN DEPTH BRAND QUESTIONNAIRES
To understand your brand and your goals and your audience, I need to ask the right questions. This requires a little time on your part, but is vital for the best possible outcome for your brand.
A ONE ON ONE STRATEGY SESSION
We go through your questionnaire responses and decide what the key outcomes for you are. I go over my process and we work out any contradictions in your messaging. You get to explain your vision more and ask any questions. We agree on a plan to move forward.
STYLESCAPE CREATION
As I gather the research and visual references, I build a visual playground for your brand. It’s a document where I carefully align and refine the different areas of your brand voice including colour palette, fonts, photographic style, patterns & textures, and mockups related to your business. I design the logo to align with this custom space.
TYPOGRAPHY & PALETTE
I carefully select fonts to align with your strategic voice and create consistency across your brand. I take care to ensure they are legible and note where you can obtain licenses, and any free alternatives. We decide whether is it smart to keep your existing palette (if it works with your audience and you have built up existing brand recognition with it) or if it needs adjusting and aligning to your new goals.
APPROVALS
Often the design is very close to the mark and only needs minor revisions. If our visions are not aligned in the first draft, it’s no problem! We talk through what works and what doesn’t, and then I prepare a new draft. I include several rounds of revision to ensure this is a collaborative development. I take the time to explain how my choices align with the strategy, so any revisions remain audience focused.
FINAL FILES
So what do you actually get? So on top of all the brand clarity along the way, you receive:
- a brand guide to refer to
- a folder crammed with professional logo files for print, web, darks, lights, one colour, horizontal, vertical, and any brand elements.
- a Canva template with your logo elements and palette uploaded to in SVG format. (This is a client favourite!)
- Plus additional brand assets – see packages for details.
“My IG following has almost doubled since the branding and of course, my clients love the new professional signage and my Instagram in particular looks so much more cohesive, etc.”
“I now have my WHY and a clear consistent brand message as well a clear focus of my customer avatar.”
It’s your time to Shine!
For a free 30 minute Zoom consultation to chat about your project.
FAQ’s
- You seem fun and quirky – but can I trust you with my brand?
Don’t mistake friendly for fluffy! Check out my bio – not only am I highly educated in graphic design from an excellent degree program, I have decades of experience serving hundreds of clients.
See what my clients say! - What if what I want is not on the pricelist, e.g. a custom design project?
I’m up for interesting projects! Let’s talk. For a custom quote, email me using the form below, or message me on my Facebook page. - My aesthetics are more minimal than what I see here. Would we be a good fit?
Each project needs a unique approach, and I work with you to tune the aesthetics to meet the needs of your business. That could be a sleek, minimal look, or a a busy energetic look. We work together to find the right approach.
If you are a creative minded person – this could be in any creative area like fashion, writing, crafting, or you are passionate about helping people and/or the planet, then yes!
There are some industries I would not be ideal for e.g. sports, industrial, or very traditional, corporate identities. However, if you are looking for a fresh angle like integrating a holistic approach to a traditional business. In that case, I am your designer! - Why can’t I just buy a logo design?
A logo is just one piece of a brand. It is a simplified visual identity and in order to create the right one for you, we first need to understand your business, your why, your values, and your audience. It’s an important process that is fundamental in showing up authentically. Through the process you gain clarity on what matters, and that is what brings the foundation of the brand confidence, not the final graphic. - What if I don’t know my tagline or what I want?
The more clarity you have, the better the outcome. I lead you through defining your brand personality and values. Once you have these, it’s much easier to generate your own taglines and all your other marketing content. Having a clear vision before I start designing is important to creating an aligned brand. I will ask and discuss the nuances of your business until I feel confident we are on the same page. This pre work is why my clients often are happy with the very first draft. - What are your payment terms?
I require a deposit of 33% to secure your booking, the second payment is due after the first draft is sent, and the final payment is due when the final files are approved but before sending. - What is your process?
Once the quote is agreed upon I will send a a welcome kit and terms document to agree to. When the deposit is paid we will set up a strategy call date and I will send you the relevant questionnaire and content requests. After the strategy call I go into creation mode. This takes around 2 weeks, and then I present the first draft. You can send feedback via email or we can arrange a quick chat to discuss any revisions. When approved I create the final files for you.
- How long will it take?
Approximately 3-6 weeks from the start date, depending on the complexity of your project, and your availability to provide feedback. If you have a target date, please let me know and I will let you know if it is possible. In the welcome document I will outline the timeline so you know when we can expect to hear from each other during the process. At any time in the project you are unsure of where we are, you just reach out for an update. - Can I request revisions?
Yes! The packages have multiple rounds of revision built in to help us develop the brand properly. NOTE: Majorly changing the strategy after the first draft has been developed would count as a new project and a restart fee. Acceptable revisions would be colour palette refinements, logo design and font changes and experiments within the previously approved strategy. The strategy work helps us assess the effectiveness and alignment of the design for your brand personality, your audience, and functional goals. - Can we chat before I commit to see if we are a good fit?
Yes, if you are happy with my pricing and the look of my work, please email me or click here to set up a time for a call. - What files are included in the deliverables?
I export the logo in a large range of vector and raster professional files for each design including Illustrator, svg, pdf, jpg, png. I also provide rgb and cmyk versions. - Do you offer refunds?
No refunds are available. If in the unlikely event you are not happy with the final logo even after the revisions, through my process you still have all the smart brand strategy foundation established to take it in a new direction. As I mentioned, the logo is just one piece of the experience. - I’m ready to start. What’s the next step?
If you want to chat without commitment to buy, book a call. If you prefer, you can email me using the contact form to lock in your spot on my schedule and get the ball rolling. I’ll answer any questions about the process so you know what to expect. I’ll also let you know if we are a good fit. It’s important to me that we have a great experience so I will tell you if I believe that you need something different than my services. I can’t wait to hear from you!
Reach me!
Email me using the form below or DM me via Facebook & Instagram.
Ready to take on the world as your true self?