branding client case: Cobwebmoon
PROJECT SCOPE:
LOGO & SUBMARK
SOCIAL MEDIA TEMPLATE
Who is Cobwebmoon?
Cobwebmoon is an online crystal and stone shop, specializing in treating them as a beautiful gift service to treat yourself, or to send to people you care about.
The Project
Regina had originally created a logo in Canva for her new business. As many new businesses, this was initially practical for her. In time she needed to strategically rebrand to reflect the high quality of her products, photography, and service, and speak to her ideal clients.
Considering her brand personality and client persona, I took the moon and web concept and recreated a modern, beautiful logo. We kept her the purple palette, and adding gold for a rich, warm, magical feel.
The stone silhouette to brings in another layer of alignment and also is useful graphical element to help the delicate web stand out.
Her new logo is created in professional software, allowing a range of formats not possible from Canva, and also the ability to retain full copyrights to the final design.
You can find Regina and Cobwebmoon on Etsy.
“The first presentation was beautiful! I felt totally had heard and sensed what my business represents and who I am.
She hit the nail on the head with the first concept. Even my husband said so! As soon as I saw it, I felt it right in my stomach!”
The Client Experience:
Regina Vereker, Owner of CobwebMoon talks about her logo redesign and brand strategy journey with Glowbug Design & Illustrations:
Before:
“Before I worked with Glowbug Design I felt apprehensive because although I recognise nice branding when I see it, I didn’t know how to get across what I wanted in my branding.
It was overwhelming and frustrating, but also wearisome because there are so many options out there.”
The Process:
“Rebecca talked me through the process and why it was important to get the right branding across to get the customers I want to reach.
I felt she understood what I was trying to achieve from the start, and I found her very patient and a positive guiding force to help me achieve the branding design that connected with me.”
The Results:
The first presentation was beautiful! I felt totally had heard and sensed what my business represents and who I am.
She hit the nail on the head with the first concept. Even my husband said so! As soon as I saw it, I felt it right in my stomach!
The new design is just so beautiful and connects with me and how I view my business.
My customers really like the new designs and those who know me say that it all represents who I am and my business so well. The colours, the fonts, the graphic design and the social media posts.
Why Glowbug?:
Rebecca has an instinctive eye and understanding of what I need. Her designs and branding suggestions were immediately representative of my business and of myself as a person.
I am so happy with her work and excited to be launching these new designs. I can’t wait to get more social media posts out there using the templates she created!
Rebecca is patient and positive throughout the whole process, she listened to my concerns and helped me establish myself more confidently in my business marketing.”
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