branding client case: Debbie Lawrence

The Project

Debbie Lawrence, an experienced marketing educator, had contracted various designers over the years. She reached out to me to help create the right alignment with her personal branding to her various business programs.

We worked together to evaluate what worked, what connects with her ideal client base, her values and her unique brand personality to create a warm, elegant, professional personal brand.

The range of elements created allows Debbie flexibility while maintaining a consistent brand presence.

Ways we made Debbie’s brand unique while keeping a clean professional look:

• Colour alignment: Curating colours from her palette that both reflect what Debbie intuitively uses in her life, while ensuring they communicate her brand voice effectively and connect with her audience.
• Personalization: Using Debbie’s own handwriting to make her script details.
• Supporting brand elements: Creating branded icons to represent Debbie’s real, perceptive, entertaining quotes.
• Storytelling support: Keeping the starfish concept from her existing program brand which reflects an important story within her teachings.